CARROLS RESTAURANT GROUP TO CELEBRATE NEW BURGER KING® “SIZZLE”

FOR IMMEDIATE RELEASE

CARROLS RESTAURANT GROUP TO CELEBRATE NEW BURGER KING® “SIZZLE” RESTAURANT DESIGN IN FAYETTEVILLE, NC

Fayetteville, NC (December 13, 2024) - Burger King® and Carrols Restaurant Group, LLC.
announced today the Ribbon Cutting Celebration of their remodeled restaurant in Fayetteville,
North Carolina, featuring the brand’s new “Sizzle” design, which was first announced in Oct.
2023. The new restaurant is designed to enhance all aspects of the Guest experience, including
digital improvements, updated drive-thru and pick-up experiences, and signature design
elements to better serve the community.

This re-opening was made possible by Carrols Restaurant Group, LLC. (“Carrols”), the Burger
King brand’s largest U.S. operator. Through its subsidiaries, Carrols runs more than 1,000
Burger King restaurants in 23 states and serves hundreds of communities. Carrols operates
over 154 Burger King restaurants in North Carolina, including 36 restaurants in the Raleigh
Durham market.

Here’s what our BK Guests will experience when they visit our newly remodeled restaurant at
7011 Raeford Rd, Fayetteville:

● Digital Ordering Kiosks that allow Guests to more conveniently place an order for dine-
in or carry out.
● Enhanced Drive-Thru featuring a new canopied design with an automated drive-thru
voice system [and double lanes].
● A Designated Pick-Up Area to make delivery and pick-up orders placed through digital
channels more seamless.
● Signature Interior Design Elements, including the new “King Booth,” a distinguished
space perfect for families and large groups, a “Crown Wall” for a must-have photo
moment inspired by the iconic Burger King crown, and a unique Whopper art installation.
● Modern Eye-Catching Exterior with a large Burger King bun logo and “Home of the
Whopper” wall.

The new “Sizzle” design concept is an extension of the brand’s goal to achieve 85-90% modern
image across the U.S. by 2028, fueled by more than $700M in investments since the brand
announced its “Reclaim the Flame” strategy in 2022. A key part of the brand’s plan is to refresh
the system with committed operators and modernized restaurants designed to enhance the
Guest experience, and bring “Have it Their Way” to life.

“We are thrilled to bring a modernized Burger King restaurant to the Fayetteville community,”
said Liz Smith, Carrols Division Vice President. “After years of serving Guests in the community,
we can’t wait for them to experience this state-of-the-art design and create new memories for
years to come.”

“We have a great team in place at 7011 Raeford Rd,” said Carrols Regional Director Dennis
Zarrelli. “Our team is excited to welcome both new and returning Guests to this enhanced
restaurant design. The manager and team have worked tirelessly so our guests can experience
the ‘You Rule!’ motto firsthand.”

In coordination with the Greater Fayetteville Chamber of Commerce, Carrols Restaurant Group
will host an official public ribbon-cutting celebration on December 18 at 11:00 am.
For more information about Carrols Restaurant Group, LLC., please visit the Company’s
website at www.carrols.com.


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About BURGER KING®
Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper® sandwich. The Burger King system operates more than 19,000 locations in more than 120 countries and U.S. territories. Nearly all Burger King® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at www.bk.com or the newsroom at news.bk.com, and follow us on Facebook, Instagram, X and TikTok.

Media Contact: burgerking@icrinc.com

About Carrols Restaurant Group, LLC.
Carrols, headquartered in Syracuse, NY, is a subsidiary of Restaurant Brands International Inc.
(RBI). Carrols operates more than 1,000 Burger King® locations across 23 states and over 50
Popeyes® locations in six states. Carrols has operated BURGER KING® restaurants since 1976
and POPEYES® restaurants since 2019. For more information, please visit www.carrols.com.
Media Contact: communications@carrols.com

FULL PRESS RELEASE