Design with Direction: Website Planning for Maximum Impact

Your website is your most important sales tool. Buyers often vet your business before they ever speak with a salesperson. In fact, they typically complete 80% of the shopping process before contacting you. Just like your sales staff, your website needs to be flawless to build trust and address the questions your customers are asking. Today's customers want to control their buying experience, and your website is where they exercise that control.

In this seminar, you will learn how to design a website that drives more business. We’ll cover planning a site, identifying and appealing to your target customer, encouraging purchases, fostering engagement, and sharing tips and tricks we use every day that you might not yet know.